CAREER SUCCESSES
Austin, TX
Pioneered the launch of a professional services consulting agency specializing in innovative content creation, effective social media management, cohesive brand narratives, compelling communications, meaningful connections with target audiences to augment brand visibility and loyalty, detailed campaign analytics, and agile adjustments. I align consistently with client goals, ensuring measurable results and sustained success.
Charles Schwab, Austin, TX
Took a project management leadership role with 30+ stakeholders, including Schwab and TD Ameritrade (TDA), contractors, managers, compliance departments, subject matter experts, and licensed financial script reviewers (S3s, S4s, S24s) to align content strategies with business objectives.
Translated, edited, and re-wrote complex, risky stock market and financial ideas into captivating and informative layman’s language for a massive two-year, 250+ financial video script conversion project.
Oversaw recruitment and integration of new employees by creating and providing extensive training on intricate standard operating procedure workflows, time-reporting policies, and more than ten complex software systems.
Effective Experiments, Austin, TX
Established North Star KPIs and assessed the sales funnel while aligning with strategic objectives every quarter.
Utilized data from Google Analytics and AdWords to assess content performance while adjusting growth tactics for the next quarter; devised comprehensive content strategy and roadmap by outlining a way to create engaging content.
Enhanced SEO and wrote account-based marketing articles by pitching, researching, and interviewing experts
Created original account-based marketing content and drove compelling storytelling to improve engagement with prospects, partners, and customers, totaling more than 15+ deeply researched blog articles.
ConversionXL (CXL), Austin, TX
Ghostwrote over five articles for Forbes and wrote compelling and educational marketing blogs for 250K+ readers and 90K+ email subscribers, which generated $1.5M+ in revenue in the first year alone.
Composed persuasive sales copy for live courses, email courses, and training programs offered by CXL Institute for enterprise-level companies focusing on conversion rate optimization (CRO), digital analytics, and neuromarketing.
Harnessed SEO and KPIs metrics for blog posts, resulting in increased click-through, bounce rate, and engagement rate.
TV: Spearheaded creating, editing, and marketing social media content across three platforms for each ShowMyProperty.TV’s 20+ clients, crafting and leveraging posts for multi-family, student, 55+, and single-family housing units.
PLACE, Inc.: Took a leadership role in devising a content strategy that propelled the social media growth of a real estate marketing team, resulting in a 6% increase in Facebook (FB) likes, 6% growth in Instagram (IG) followers, a significant 40.92% rise in IG engagement, and a notable 27.19% increase in X (a.k.a. Twitter) engagement. Leveraged Google Analytics metrics to craft verbiage, images, and posting schedules, thereby optimizing social media growth.
Chris Suarez: Expanded the social media presence of prominent entrepreneur Chris Suarez, driving a remarkable 52.36% increase in FB engagement, 13.04% growth in Twitter followers, and a substantial 32% and 21% rise in IG followers and engagement.
Success Magazine: Performed QA checks on four Success Magazine podcasts; edited an e-book and three travel memoir manuscripts.
Travel Writing: Pitched, wrote, and edited 30+ SEO-optimized technology and travel articles for a wide variety of clients; one for The Austin-American Statesman circulated to 183K+ readers.
Other clients include Tripping, Experi, GoLiveIt, In Marketing We Trust, MassGenie, L.Rhae Productions, Oil Changers.
Mattel (Formerly “Fuhu”), Los Angeles, CA
Developed a brand champion playbook, earning awards from management for positively resolving 7.8K+ calls.
Trained and coached 60+ employees and performed quality assurance on their calls; gave presentations on excellent customer service to 10 teams, leading to a 30-point Net Promoter Score (NPS) gain from 55 to 85.
Response Genetics, Inc., Los Angeles, CA
Organized a HIPAA-compliant filing system for 150K+ patient logs.
Developed comprehensive user guides, building customer understanding of product features across cross-functional teams.